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Problems of modern higher educational institution and marketing methods of their identification and assessment

Abstract

Problems of modern higher educational institution and marketing methods of their identification and assessment

Y.S. Kotenko, I.A. Nazvanova, M.G. Podoprigora

Incoming article date: 17.05.2013

This paper is devoted to research of the main problems of the external and internal environment of the Russian higher educational institutions in a modern economic situation. The methods, allowing to reveal and determine system effectiveness of management by university in aspect of marketing activity of higher educational institution are offered and proved

Keywords: Competitiveness of higher education institution, marketing environment, external and internal environment of higher educational institution, marketing audit, remote monitoring