Decision support for choosing a strategy in the digital technology market

Abstract

Decision support for choosing a strategy in the digital technology market

Tyuhin M. V., Lomazov V.A., Nesterova E.V.

Incoming article date: 04.01.2023

The work is devoted to the problems of strategic planning in the digital technology market. The aim of the work is to build a decision support procedure for choosing a strategy, based on internal (related to the characteristics of the firm choosing the strategy) and external (conditioned by the state of the market) factors. It is assumed that the elementary strategy is described by the type, direction and applied area of activity. In this case, the possibility of combining several elementary strategies is considered. The main result of the work is a procedure for choosing a combined strategy based on the application of a genetic algorithm. The use of the methodological apparatus of evolutionary calculations is due to the large number of possible options for combined strategies and the complexity of their evaluation, which makes a complete enumeration of options impractical. The final choice is made by the decision maker based on their own preferences.

Keywords: IT market, decision support, genetic algorithm