In this article we describe the General and specific regularities of the development of the economy of the city. Mines, the analysis of economic potential of the city, identified internal contradictions and tendencies of development of municipal economy and housing and communal services. According to the results of application of marketing tools in the analysis of territorial development, and it is carried out SWOT-analysis of the development of the city and mentioned vital industry presents forecasts and threats, which can be used for strategic planning.

Keywords: SWOT - analysis, marketing tools, strategic planning of branch and territory.