Development and improvement of local markets zernoprodovolstvennyh mining areas, as well as regional transaction sector agro-industrial complex of the Eastern Donbass centers contribute to the formation of institutional modernization of the regional economy. To identify the political, economic, social and technological factors in the external macro-environment that may significantly affect the business, structuring and formulation of the organization's strategy is an important analysis of institutional and market coordinates held in accessible form PEST-analysis.
Keywords: region, local market, the institutional environment, PEST-analysis, macro environment, trade, protectionism, state support.

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