TThe article is devoted to the analysis of the impact of embedded artificial intelligence on operational efficiency and interaction models in companies. An AI assistant integrated into the ecosystem of the Bitrix24 customer relationship management system is considered as a key case. It shows how the introduction of large language models into the user interface transforms the interaction of employees with data and with each other. The main focus is on the practical aspects of using the assistant to optimize communications, analyze information, and support decision-making, including its function of automatically logging and analyzing meetings. It describes the formation of a new paradigm of "human-machine cooperation", where artificial intelligence is not a tool, but an active participant in business processes, capable of semantic data analysis and knowledge generation.

Keywords: artificial intelligence, business processes, large language models, customer relationship management systems, Bitrix24, communication analysis, management optimization