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  • Internal structure of cognitive component of students ' perception of propaganda

    The work is based on experimental data obtained during the pilot survey of students of DSTU at the end of 2018. Cognitive components of perception of propaganda were revealed by direct survey, students were asked to characterize the fairness of the policy pursued by the state and the reliability of both Pro-government and opposition political propaganda in General. At the same time, domestic and foreign policies were considered separately. The correlation analysis carried out on these six indicators showed their significant mutual influence. To identify the integral characteristics behind this correlation, we used the method of hierarchy analysis, previously proposed by us such a variety as hierarchical factor analysis. It was found that at the second level, the primary six indicators are reduced to two factors, the indices of perception of missile defense and illegal propaganda. At the third level, the latter two form an integral factor characterizing the cognitive component as a whole. For each level, the priorities of the underlying indicators relative to the upper one are calculated, and the matrices of paired comparisons, both primary characteristics and intermediate ones, are restored. In addition to the internal structure indicators, the paper presents external ones, such as the distribution of the obtained factors of the second and third levels by respondents.

    Keywords: perception, propaganda Pro-government, opposition propaganda, questioning, cognitive attitudes, method of analysis of hierarchies, hierarchical factor analysis, indices of perception of Pro and illegal propaganda, integral index, distribution functions