The relevance of this study is determined by the widespread use of digitalization in many economic sectors and the significant lag in the cement industry in this area. This paper provides an overview of modern approaches to studying digital twins and assesses the status of their implementation in cement production. The purpose of this study is to identify the specific features of digitalization processes, as well as barriers and prospects for the development of digital twins in the cement industry. It is demonstrated that the implementation of digital technologies can become an effective tool for transforming the cement industry, provided that digital twins are implemented within the product value chain. Authors indicate the need for a new model for the long-term sustainable development of the cement industry based on modern digital technologies within the structure of the industry balance of building materials. management. The authors conducted a study of activities that had a negative impact on the environment and local population during project implementation. These activities were examined across the three main phases of project implementation: construction, operation, and liquidation. The results were used to determine factors and categories of impact on the economy and employment, the safety and well-being of the local population, social tensions, land ownership and land use.

Keywords: enterprise digitalization, digital modeling, digital twin, digital technologies, optimization of production processes, typology of digital twins, cement industry, value chains, sustainable development model, management efficiency