In order to form comprehensive decisions on the organization of traffic, realizing long-term strategic directions for ensuring the efficiency of traffic organization and improving activities in the field of traffic organization, it is necessary to use the means of mathematical modeling of traffic flows. The main indicators of the effectiveness of traffic management are improving road safety, reducing the number of transport delays and increasing the capacity of the road network, as well as reducing the negative impact on the environment of vehicles.

Keywords: intensity, traffic management, traffic flow, traffic light regulation, traffic accident, accident focus, transport hub, accident rate, traffic safety, traffic capacity

The article analyzes the accident rate in the city of Khabarovsk for 2011-2021, determines the indicators of the severity of incidents, the severity of consequences and social risk. The regulatory documents that regulate the placement of advertising structures in the Russian Federation are considered. The data of a public opinion poll on the impact of advertising structures on road safety in the city of Khabarovsk are given. It was determined, by the method of topographic analysis, the number of advertising structures that should be dismantled in Khabarovsk in accordance with clause 5.1 of GOST 33027-2014. To carry out topographic analysis, a geoinformation model was created in the Qgis software package, which combined data on the places of concentration of accidents in the city of Khabarovsk for 2021 and data on the locations of advertising structures in one coordinate system.

Keywords: advertising constructions, traffic safety, traffic accident, accident rate, accident focus, social risk