Analysis of the quality of advertising services by the method of N. Kano (on the example of "Publishing House Peregudova")

Abstract

Analysis of the quality of advertising services by the method of N. Kano (on the example of "Publishing House Peregudova")

Malinina O.U., Fedorkova A.V.

Incoming article date: 06.05.2015

The paper presents a methodology for assessing the quality of advertising services by N. Khan. The properties of the advertising services that represent value to the consumer by the example of "Publishing House Peregudova"

Keywords: advertising services, quality of service, quality assessment, property advertising services.